Market Health Articles

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Rumors of Google Limiting Site Exclusions

AdWords advertisers to be encouraged to exclude by category. The debut of the broader Site & Category Exclusion tool will mean capping individual site exclusions to 5,000 per campaign. Probably not too many affiliates have more than 5,000 sites tagged as ones where they do not want their AdWords advertising to appear. Those that do, or want to, will have to abide by a per-campaign cap. B... Learn more

Page Load Times Affect AdWords Quality Score

Thanks to the diligence of an affiliate marketer, it is now known that Google instituted a new factor in determining the quality score for AdWords ads: landing page load time. In brief, slow landing page load times negatively impact quality scores, which increases minimum bids and ad placement rankings. Google made the change around February 8th, but it would be a month before a Webmaste... Learn more

Vertically Adjusting Your PPC Campaigns

As the pay per click (PPC) advertising landscape becomes increasingly multifaceted, it's important for affiliate marketers to capitalize on emerging trends. Among the trends already starting to impact how affiliate marketers run online ad campaigns is vertical pay per click. An increasing number of PPC engines have divided their networks by "vertical" or business category. Thi... Learn more

Convert Your Clicks to Sales

Ten landing page tips to turn visitors into customers 1. Tell them why they should buy from your affiliate links Clarity of your value proposition is the most important factor in determining whether a customer buys from you or not. Ask yourself the question: “Why should the customer buy from this link?” 2. Keep Them with you Protect your landing pages from the #1 threat to conversions: s... Learn more

10 Ways To Raise Your Site In Google

And in other search engines, tooNo matter how much some people claim the SEO industry is a den of snake-oil salesmen, there are still definite ways webmasters can improve their rankings, and thus their visibility in Google's search results. This isn't a manipulation game—Google absolutely hates that game and will punish you for it—which is perhaps what the darker element of the SEO wor... Learn more

How to Promote Affiliate Products Without a Website

Okay, you want to promote affiliate programs. You have one or two that you are very interested in. But - you don't have your website created yet and you don't even have your own optin-in list. What do you do? Here are a few things you can do before you get your website created. 1. Write articles. Yes, I know. It's like being in school again and learning something for the first time. I... Learn more

Top 5 AdWords Secrets

For online affiliate marketers, Google AdWords is one of the most effective ways to reach out to a wide audience of potential customers. This simple and easy to use contextual advertising programs allows businesses to purchase advertisement links on relevant website all across the World Wide Web. Tips for achieving great results with Google AdWords are common, but many simple secrets to ... Learn more

Top Search Engine Mistakes

As many affiliates and web designers soon discover, the vast majority of website traffic generally comes from search engines. In order to establish a successful website, it is absolutely vital achieve high rankings in search engine results. Unfortunately, search engine optimization (SEO) mistakes can prevent high quality sites from achieving top search rankings. Succeeding in search engi... Learn more

10 Ways to Increase Google Indexing

For a while now webmasters have fretted over why all of the pages of their website are not indexed. As usual there doesn't seem to be any definite answer. But some things are definite, if not automatic, and some things seem like pretty darn good guesses. PageRank It depends a lot on PageRank. The higher your PageRank the more pages that will be indexed. PageRank isn't a blanket number ... Learn more

Organic SEO vs PPC

Organic SEO vs. PPC? So, what’s it going to be? Spend the time and effort cultivating your organic search engine affiliate marketing plan or just offer up the cash and invest in a pay-per-click program? Which is better for you? Both? It’s a question most, if not all; businesses will eventually have to ask themselves in the course of developing their Internet marketing strategies. Which a... Learn more

 

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